Creating Momentum for Financial Literacy, ALFI

ALFI dedicated its 30th-anniversary celebrations in September 2018 to the issue of financial education in Luxembourg. Together with Donovan Hawker, a partner consultant from Paris, Oxygen & Partners set up a programme to create a shared moment for stakeholders mapped to present ALFI’s contribution to investor education and to announce support to a pilot project by the Young Entrepreneurs. We also recommended having a survey on personal finances carried out by Quest and, with binsfeld, produced street interviews of young people, including leaders from business, politics, culture etc., thereby creating momentum for financial literacy. A synergetic project on a matter dear to everyone involved.