Esch2022, Capitale Européenne de la Culture 2022 ASBL

With the city of Esch-sur-Alzette at its centre, ‘Esch2022’ will be the European Capital of Culture in 2022. Its territory comprises all the ProSud municipalities as well as the eight French Pays Haut Val d’Alzette (CCPHVA) municipalities. This of course is a major project that involved all clout collective members on a variety of projects: vidalegloesener, binsfeld and hf integral created the visual identity and developed its strategic evolution in the run-up to the year 2022. They have collaborated with accentaigu and Oxygen & Partners who supported the client in setting up a public press conference as well as a monitoring system for the official call for projects in early 2019; and binsfeld produced the overall and evolving communications strategy with a number of key items to be progressively rolled out over the course of the years until 2022.