CSL – centenary

The Luxembourg Chamber of Employees (CSL) celebrates its centenary in 2024. On 25 January, a grand evening attended by Grand Duke Henri, Prime Minister Luc Frieden and the President of the Chamber of Deputies Claude Wiseler, among 650 guests, put into perspective a century dedicated to the defence of employees. Binsfeld created the visual identity for the event, which was translated onto a wide range of media, both physical (invitation cards, save the date, decorations) and digital (dedicated website, videos, keynote, animated timeline). In particular, the agency designed the look of eleven videos of personalities already interviewed, and produced the entire video of former Prime Minister Jean-Claude Junker. A “best-of” video from this corpus was produced. Under the slogan “La Voix des salariés depuis 100 ans”, a timeline illustrating a century of social progress achieved thanks to CSL was projected continuously throughout the evening. A landing page brought together all the material created for the occasion. For its part, Accentaigu staged the event in an immersive environment, combining vegetation and elegant lighting effects, with the guiding principle of paying tribute to CSL’s heritage by blending the codes of the ancient and the contemporary.