Together, we craft solutions.
Collectively, we create clout.
We are the Clout Collective.
We are a network of independent agencies. A loose, horizontal affiliation of partners in communication. Loose, but equally solid. Horizontal, but just as efficient. Partners, but also friends.
Together, we craft solutions.
Collectively, we create clout.
We are the Clout Collective.
There is an inevitable overlap of competences and services, which is an asset when sharing capacities on large-scale projects. Yet, our core businesses remain distinct, thus ensuring complementarity.
Complementarity requires leadership. Continuous leadership in the communications market by the quality of our work. And for a given project, leadership of one agency and team within the network as a whole.
Leadership ensures independence (Onofhängegkeet). We are independent agencies, offering skillful and independent minds as our key asset. The challenges change, but our independence is ingrained.
Independence guarantees uniqueness. As the challenges are unique, so must the solutions be. In the best position to do so, our dedicated teams will fervently work towards this objective.
Uniqueness sustains talent. We are in a people’s business. Respect, responsibility and opportunity matter. Demanding projects make talents thrive, drive passion, and thereby keep the network both attractive and productive.
accentaigu is a multidisciplinary communication agency, specialised in tailor-made events, operational marketing and street marketing as well as visual communication including graphic and interactive design.
binsfeld is a full-service agency with expertise ranging from strategic consulting to final production in all areas of verbal, visual, audiovisual and internet communication. Their objective is to develop creative solutions that are part of a global marketing strategy.
hf integral advises clients from across industries on any matters relating to branding, design, corporate and product communication. Client sectors include financial and professional services, public sector, transportation, technology and energy.
Oxygen & Partners is a Luxembourgish public relations agency specialised in communication on sensitive and crisis issues, reputation management as well as governance issues for brands, businesses and institutions.
vidalegloesener is a multi-disciplinary design agency, with an emphasis on original concepts in many fields regarding design: brand and corporate, editorial, signature and orientation, packaging and exhibition.
Three agencies of the Clout Collective had the pleasure of collaborating on two annual reports of the Verkéiersverbond. First, Oxygen & Partners and binsfeld jointly created a new editorial framework for the reports, adopting a journalistic approach in terms of formats and information gathering: interviewing members of management, department heads and other managers on the major projects and challenges of the year. There sure is quite a lot to write about in a sector as dynamic as public mobility! Coincidentally, vidalegloesener was simultaneously commissioned with the layout of the reports. This allowed the teams to exchange ideas when the contents were handed over. The results? A publication somewhere between a report and a magazine, rich and varied in content, and airy and graphically readable.
The ‘Theater Federatioun ‘is the Luxembourgish federation of performing arts bringing together all the professional theatres and ensembles, as well as several of Luxembourg’s cultural centres. Following an RFP, the organisation mandated vidalegloesener with creating a new corporate identity. The idea with the overlay of spots illustrates the idea of a federation made up of members, while it also forms the ‘made in Luxembourg’ label and crown. Based on that new identity, binsfeld then remade the website. The agency proposed a user path and content adapted to two very distinct target audiences: the general public and the scene’s professionals. A pure and colourful web design, with a strong emphasis on visuals and, ultimately, on the performing arts.
The École privée Marie-Consolatrice in Esch-sur-Alzette is a Catholic high school for girls of all faiths. When it was founded in 1888, it was the first school for girls in the country. Every spring, the school welcomes interested pupils and parents on open door days. In 2020, when Oxygen & Partners was in charge of an open-door campaign, the pandemic disrupted the project. In addition to the leaflets and invitations that were reviewed and distributed to every household in the communes of the South, as well as the social media and press campaign, a presentation video, a slide show presentation and several video conferences in three languages, led by the Director, Serge Lucas, were organised. The last two components of the campaign were produced and set up with the support of binsfeld, while the graphic work was handled by Miriam Rosner, Monogram.
In 1994, « Ville de Luxembourg, vieux quartiers et fortifications » was included in the UNESCO world heritage list. To celebrate the anniversary of this prestigious and memorable moment, the Ministry of Culture, in collaboration with the National Commission for Cooperation with UNESCO and the City of Luxembourg, has set up a programme of cultural events between December 2019 and December 2020. Oxygen & Partners was entrusted with the task of creating – development was handled by binsfeld – a representative and welcoming website, modelled on the structure of the European Year of Cultural Heritage 2018 site, a project also represented on this site. Furthermore, the European Heritage Days and Rendez-vous aux Jardins sites, produced for the same client, follow the same logic.
With the city of Esch-sur-Alzette at its centre, ‘Esch2022’ will be the European Capital of Culture in 2022. Its territory comprises all the ProSud municipalities as well as the eight French Pays Haut Val d’Alzette (CCPHVA) municipalities. This of course is a major project that involved all clout collective members on a variety of projects: vidalegloesener, binsfeld and hf integral created the visual identity and developed its strategic evolution in the run-up to the year 2022. They have collaborated with accentaigu and Oxygen & Partners who supported the client in setting up a public press conference as well as a monitoring system for the official call for projects in early 2019; and binsfeld produced the overall and evolving communications strategy with a number of key items to be progressively rolled out over the course of the years until 2022.
In late 2017, the renewable energy developer, builder and operator Soler concretised plans for several new wind parks and prepared to inform the citizenry of the municipalities involved. Oxygen & Partners supported Soler in organising this roadshow of public consultations by mapping stakeholders, defining messages, offering message training and preparing media relations. In line with Soler’s CI, vidalegloesener and binsfeld produced door-to-door invitations and step-by-step presentations, and a website was developed to raise Soler’s profile. accentaigu took charge of the event management, including live translations and catering. To this day, the public meetings continue in the context of other projects in different parts of the country.
The Ministry of Economy set up the Luxembourg Space Agency in order to strengthen the connections between the actors of the growing Luxembourg space sector, as well as the connections between the sector and the Luxembourgish economic ecosystem. binsfeld and vidalegloesener managed the strategic branding process by first organising several multi-stakeholder workshops and in the following working out the visual identity for the newly created Luxembourg Space Agency. Together with accentaigu, the ‘LSA’ was officially launched at MUDAM in the presence of around 250 people, including various partners and national as well as international journalists and guests.
In the first years of its mandate, the Luxembourg government launched the so-called nation branding, a participatory and open-ended process with the goal of identifying and encapsulating the brand and promise of Luxembourg, based on its values and profile. Once the latter were defined – the values of openness, dynamism and reliability determining the profile of an ‘ally’ – binsfeld and vidalegloesener together won the pitch to translate that profile into a visual identity. Today, ‘Luxembourg’s Signature’ along with the invitation ‘Let’s Make It Happen’ can be frequently seen in the public space, representing Luxembourg’s brand essence and hopefully continuing to inspire new ideas and projects for a long time to come.
ALFI dedicated its 30th-anniversary celebrations in September 2018 to the issue of financial education in Luxembourg. Together with Donovan Hawker, a partner consultant from Paris, Oxygen & Partners set up a programme to create a shared moment for stakeholders mapped to present ALFI’s contribution to investor education and to announce support to a pilot project by the Young Entrepreneurs. We also recommended having a survey on personal finances carried out by Quest and, with binsfeld, produced street interviews of young people, including leaders from business, politics, culture etc., thereby creating momentum for financial literacy. A synergetic project on a matter dear to everyone involved.
The Emoxies, the Luxembourg emojis, were created in the context of the nation branding initiative. The idea was to offer an everyday communications tool used by all smartphone owners – emojis, but graphically aligned with Luxembourg’s Signature, and thematically developing into different fields: expressions, emotions, culture, tourism, industry, gastronomy, sports, transport and animals; thereby highlighting different cultural facets of Luxembourg and increasing playful interaction among the public and participation with the brand ‘Luxembourg, Let’s Make It Happen’. Within four days of its official launch and presentation to the press and influencers, the app had been downloaded more than 20,000 times. A project involving all members.
As a symbol of participation and emphasis, as a graphic frame and with a reference to Luxembourg’s Signature, vidalegloesener proposed a single quotation mark as the centrepiece of the visual identity and applied it to the two biannual programme brochures it designed. binsfeld developed these graphic proposals into the project’s key communication tools: a dedicated website with a submission form and the complete agenda, a kick-off presentation, roll-ups, etc. Our work for the Ministry of Culture on this project in the summer and autumn of 2017 followed a pitch we won collaboratively.
When the government of Luxembourg and the Ministry of Agriculture, in particular, initiated an overhaul of the country’s animal welfare act, it was clear that the adoption of a progressive and far-reaching piece of legislation would receive much attention, in Luxembourg but also abroad. It was equally clear that the law would go too far for some, but not far enough for others. A dedicated and measured communications campaign was required for the time the law would be adopted and enter into force. Oxygen & Partners developed a clear messaging on the key innovations of the law, which binsfeld and Oxygen transformed into the campaign idea of #unepremièrevictoire, applied to an informational platform introducing and explaining the new law, to a promotional clip broadcast on TV, in cinemas and on the radio, as well as to a Facebook campaign.