Initiated in 2020 by the Luxembourg Ministry of Culture, kultur | lx is an organization that supports and develops the Luxembourg cultural scene and its different sectors. At the end of 2020, Oxygen was entrusted with the coordination of the creation of an identity for kultur | lx and its application on a functional and representative website. Both projects were completed by Monogram and binsfeld respectively, with a publication of the website in July 2021. In 2022, in the run-up to the Frankfurt Book Fair, three booklets for “fiction”, “non-fiction” and “children’s” books were designed by Monogram, with project coordination and translations of the presentation and literature texts by Oxygen & Partners.