The Ministry of Economy set up the Luxembourg Space Agency in order to strengthen the connections between the actors of the growing Luxembourg space sector, as well as the connections between the sector and the Luxembourgish economic ecosystem. binsfeld and vidalegloesener managed the strategic branding process by first organising several multi-stakeholder workshops and in the following working out the visual identity for the newly created Luxembourg Space Agency. Together with accentaigu, the ‘LSA’ was officially launched at MUDAM in the presence of around 250 people, including various partners and national as well as international journalists and guests.